Ah yes, like rental cars that advertise $9.99 a day car rentals, U-Haul has some extraordinay powers of inflation. I usually expect to pay double what they advertise, but when all was tallied up the other day, I paid more than 4 times the U-Haul advertised rate of $19.95 a day, plus I put 10 bucks of gas in. I declined the accident protection too. The catch of course, was that I took the thing to IKEA in the east bay and thus went over the mileage maximum, but gimme a break!