February 17, 2005
The Trickiness of Google

Next Fifteen Communictions is one of Europe's biggest PR firms. When someone mentioned their name to me, I naturally turned to Google to find out more. I searched and searched and found absolutely nothing, which really baffled me. A few minutes later I realized my mistake: I had been googling for "Next 15" and not "Next Fifteen".

My guess is that there are so many websites with "Next #" linking a page that Next 15 just get's lost in the void. Nonetheless, this is particularily troubling because they happen to own the domain www.next15.com which I would have thought might help them out. Does Google do something tricky when numbers are in the search phrase?

Posted at 7:58 PM
Category: Internet