Ahh, the global marketplace. The World Cup will be hosted by Germany in 2006, and Budweiser, America's favorite swill, has managed to become the exclusive beer of the tournament by forking over a whopping $40Million marketing deal. It just seems like sacriledge to me. What's next? The Hofbrauhaus starts serving McDonalds?

Amusingly, they are still not allowed to use the name "Budweiser" in most of Europe, as that brand is owned by the older, and many times sued, Czech brewery by the same name.