Architectural Challenge

The other day I was trying to recreat a "London Pub" look for a website, and I wanted some squiggly little ding-bats for the sides of the name (like you see pictured here). But I couldn't find anything! So my challenge is - What's the name of these little things? By that I mean the generic name for an architectural frill that goes on the side of words on a building.... clues?