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May 8, 2003
The genius of marketing... Blue Ketchup

Pittsburgh: Apparantly Blue Ketchup is about to make it's debut. As with most people, my initial reaction is "my god, what fools, it will never sell", even if it is just an irrational reaction to a tasteless color additive.

Thing is, that dosn't matter. Apparantly, by messing with tradition and promoting weird stuff that no one will buy, sales of regular ketchup will probably rise. People will think: "man, that blue ketchup sure is weird...speaking of ketchup... i think my supply is running low, better get some of the red stuff quick!"

Or will they?
Posted at 6:19 PM | Comments (2)
Category: Cuisine



 Comments on this article:

My roommate ate all my red ketchup last year and replaced it with purple (in some cartoon bottle). I wouldn't touch the stuff - it looked almost grey - so I promptly went out and purchsed a new bottle of regular red ketchup. It worked in at least one case.

 Posted by: Andrew on May 13, 2003 3:43 AM

The people at the link above are in a lawsuit with heinz currently. The own a copyright to the name "Blue Ketchup" even though the product is called stellar blue or something.

 Posted by: Rick on May 15, 2003 2:40 PM