Attitude goes a long way. Even though Virgin's planes are getting old and the economy seats stink, this is still a top notch airline. Everything about Virgin screams "hip". Not in an annoying way, but in a very sly, cheeky, British way that is the antithesis of BA's stuffiness.

Every seat has it's own little video with a dozen or so channels. The programming is almost always interesting and refreshing. There are video games, and everyone gets a little bag full of goodies when you board.

Drawbacks: Only drawback is their frequent flyer program is not very interchangeable with other airlines (bring back Midwest!). That and I can't afford to fly Upper Class.

[official site]