Say it with me: "Midwest Airlines is by far the nicest airline in the United States".

Despite massive cutbacks in their level of quality, this statement remains true, but barely. The original Midwest Express Airlines featured the kind of food you normally find in domestic first class, on actual china, free wine, a constant stream of hot chocolate chip cookies and most importantly, seats almost as nice as first class, throughout the airplane. And it usually cost about the same as other airlines.

Unfortunately, the current economic climate (and excuse) has caused Midwest to eliminate food for the most part and slap an extra row of seats on some of their flights, making them barely different from any other cattle-class carrier.

Still, customer loyalty is so high in Midwest that people continue to fly them in the hopes that in better economic times, the airline might return to their original "best care in the air". If that doesn't happen, they will quickly trickle down the ranks.

[official site]